Tescoing it
Feels like I have barely got back to Italy and soon gearing up to do one last stint in Dudley’s mega Tesco! Of course it is the time of the year when people are stuffing the aisles filled with baubles and wrapping paper, the iPad 2 are drawing a constant crowd but all is quite quiet on the healthcare front – you can just imagine they are leaving health for a New Year’s resolution…. Interesting too to see how many mums and dads just ask for Calpol – the quick easy solution – none of this mucking about with jars and gels and massage – anything too natural may take a little bit of effort and – hey – why bother when there is an alternative that will knock the kid out – job done!
Hmmm – I see – no talking some of them around – no point even trying I would say. If that is the attitude they simply are not the customers we are looking for. Still it makes you wonder, did they not read how over use of Calpol is being (possibly) blamed for the rise in asthma in kids – just getting paracetemol down their throats at the slightest squeal surely is not very responsible parenting….
Having said that the Aromagel gel for sleep is selling like hot cakes – not for kids so much but for the adults themselves!! Small moment of fame when I managed to get a bit of local media coverage in the Express & Star
Having had my moan I will see however that there are also plenty of people who are keen to learn of new and natural ways to help their little ones grown into healthy adults
